Course Description
For him, this program covers both the strategic and technical aspects of website visibility and community management on social media. It equips students with all the skills needed to develop digital marketing strategies using social media platforms.
DETAILS OF THE FIRST YEAR PROGRAM: BUSINESS CULTURE
- English
- Oral and Written Expression
- Professional Tools (office software, collaboration tools)
- Personal Development / TRE (Techniques of Expression and Communication) DIGITAL MARKETING
- Marketing Fundamentals
- Digital Economy
- Personal Branding and Social Media
- Newsletter Creation
- Digital Communication Option WEB DEVELOPMENT
- Algorithmics
- Web Integration (HTML / CSS)
- Front-End Development / Javascript
- Back-End Development
- Content Management System (WordPress)
- Back-End Development and Advanced Topics Option GRAPHIC DESIGN
- Mock-up Design
- Graphic Design Culture
- Web Graphic Production Tools
- Print Graphic Production Tools
- Photo / Video
DETAILS OF THE SECOND YEAR PROGRAM: DIGITAL CULTURE
- Web Writing
- English
- Portfolio Creation
- Web Law
- Project Management DIGITAL MARKETING
- Marketing
- Digital Marketing
- Search Engine Optimization (SEO)
- Advanced SEO
- Community Management and Social Ads
- Communication Culture
- Paid Search Advertising WEB DEVELOPMENT
- Object-Oriented Design
- Automated Web Integration (CSS processors)
- Object-Oriented Development and MVC Framework
- Frameworks and Javascript GRAPHIC DESIGN MODULE
- Web Ergonomics / Accessibility
- Video
- Web Graphic Production / Mock-up Design
- Print Graphic Production / Graphic Guidelines
- Motion Design
DETAILS OF THE THIRD YEAR PROGRAM: PROFESSIONAL ENVIRONMENT & MARKETING
- Web and Digital Culture
- Web and Digital Marketing
- SEO/SEA/WA (Search Engine Optimization/Search Engine Advertising/Web Analytics) and Web Content Creation
- Digital Communication
- Digital Law
- Technical English WEB TECHNOLOGIES
- Client-Side Development
- Server-Side Development
- Mobile-First & Responsive Design COMMUNICATION AND GRAPHIC DESIGN
- Production Techniques
- Web Design and Ergonomics
- Digital Animation (Video) WEB PROJECT MANAGEMENT
- Project Management
- MyPersonalLearning
- MyDigitalProject
- Project Methodology
- Internship MARKETING SPECIALIZATION MODULE
- E-commerce with Prestashop
- Community Management
- Basics of Digital Publishing
Course Info
- Category Bachelor
- Start Course: 12 juillet 2023
- Duration: 1-3 years