Course Description
This year of specialization covers the fields of marketing, communication, management, administration, and information technology. The generalist nature of this program offers a wide range of career choices and leads to a versatile skill set for various roles.
It involves applying marketing strategy at both the individual store and network levels, as well as executing operational marketing activities on that scale. As a manager, the student recruits and leads the sales team members, coordinating their actions. In a managerial role, they ensure the legal aspects of the unit’s commercial relationships are secure and optimize the unit’s profitability.
Course Modules:
- MARKETING AND COMMERCE
- Strategic Marketing
- Market Research
- Communication Strategy
- Operational Communication
- Customer Relationship Policy
- Distribution
- Web Marketing Communication
- Negotiation
- International Development
- Case Studies
- MANAGEMENT
- Communication and Professional Relationships
- Human and Organizational Management
- Sales Force Management
- Case Studies
- LEGAL MANAGEMENT
- Legal Framework of Business Activities
- Labor Law
- Commercial Company Law and Taxation
- Budgetary Control
- Commercial Activity Management
- Financial Business Plan
- Case Studies
- PROFESSIONAL APPLICATION
- Thematic English
- Managerial IT Tools
- Professional Practice
- Professional Portfolio
*Please note that the program may be subject to changes based on educational or professional requirements.
Course Info
- Category Bachelor
- Duration: 1-3 years