Bachelor Business International

Course Description

The Bachelor in International Business is a Bachelor’s level program in commerce, management, and human resources that follows the European education system (LMD reform) in its structure and purpose. It distinguishes itself from the traditional French bachelor’s degree by its international focus.

DEVELOPMENT AND MARKETING

• Strategic Marketing
• International Market Environment
• International Distribution
• International Communication Strategy
• International Development
• Negotiation
• Commercial Policy
• Customer Relationship
• Web Communication

MANAGEMENT

• Sales Force Management
• Communication and Professional Relationships
• Human and Organizational Management

ENTREPRENEURSHIP, MANAGEMENT, AND LEGAL ASPECTS

• Budget Control
• Commercial Activity Management
• Financial Business Plan
• Legal Framework for International Business Activities

PROFESSIONAL APPLICATIONS

• Language Pact
• Digital Pact
• Employability Pact
• Company Portfolio