Course Description
This MBA program prepares the future web entrepreneurs by providing them with all the fundamental knowledge related to the digital field: Management, Sales, Finance, Human Resources, digital strategy, communication, and more.
EXPERTISE FOR PROJECT MANAGEMENT
- Design Thinking
- Business Strategy
- Organizing Market Research
- Business Plan
- Business Model
- Digital Ecosystem
- Audit Methodology
- Digital Law
- Corporate Law
PROJECT MANAGEMENT
- Project Management / Monitoring / Key Performance Indicators
- Personal Development
- Lean Startup Workshop
- Operational Management
- Strategic Management
- Quality Management
PROJECT IMPLEMENTATION
- Customer Journey (Usability)
- Web Writing
- Content Production
- Social Media, Social Ads, and Influencer Marketing
- Lead Nurturing
- Organic and Paid Search Engine Optimization (SEO/SEM)
- Content Management System (CMS)
SALES AND CONSULTING ACTIVITIES WITH EXTERNAL CLIENTS
- English
- Project Framework / Contracting
- Digital Strategy (Segmentation, Channels, ROI)
- E-commerce Strategy
- Inbound Marketing
- Workshops with Real Clients
- Analysis and Reporting
- Data Marketing
- Project Testing / Client Validation
- Customer Relationship Management / Value Proposition
PROFESSIONAL APPLICATIONS
- My Start-up Project
- Professional Thesis
Course Info
- Category Master
- Start Course: 20 novembre 203
- Duration: 1-2 year