Course Description
Consistent with the core values of EBS and the transition to a more sustainable world, this specialisation aims to prepare and train future responsible leaders in luxury marketing. Studying luxury marketing in France, home to famous luxury brands (e.g., Hermes, Louis Vuitton, Dior, and Chanel), and the Montpellier region, with its rich tradition in tourism, hospitality, and wines and food, is a great choice for those aspiring to learn more about French excellence and “savoir faire” and how to market luxury products in a sustainable world.
PROGRAMME
Master 1
FIRST SEMESTER
MANDATORY
- French Excellence & Savoir Faire
- Luxury Brand Management
- Customer Experience Management (CEM/CXM) and Omnichannel strategy
- Hospitality & Tourism: actors, markets, and business models
- Business Ethics & Sustainability
- Design thinking
- Data Analytics for marketing
- Research methodology
OTHER SKILLS
- Power platform by Microsoft
- Soft skills
SECOND SEMESTER
MANDATORY
- Marketing Challenge
- Pricing and value creation
- Inside the Luxury Industry
- Storytelling in the digital era
- Graphic and web design & Brand Communication
- Digital and Social Media Marketing
- Luxury Retail Management
- Research methods in Marketing
TWO ELECTIVE COURSES
- Advanced digital metrics
- CRM and big data
- Aviation: Understanding the challenges of the aviation industry
- Digital marketing law
- Luxury Attitude (certificate)
- Sustainability in the Tourism Industry
Master 2
FIRST SEMESTER
- Strategic Management
- Strategic Finance
- Strategic Marketing
- Decision & Game Theory
- Management control
- Sales & relations strategies
- Purchase & Supply chain
- HR and diversity Management
- Module Soft skills
- English for Business 1 or FLE
SECOND SEMESTER
SUSTAINABLE MANAGEMENT
Mandatory
- Marketing for alternative organisations
- Cross-cultural negotiations
One elective course
- Critical Management and Alternative Organisations
- Diversity marketing & communication
- Business & Society
- Entrepreneurship and systemic change
DIGITAL ECONOMY COURSE
Mandatory
- Blockchain for marketing & sales
- Mark’Strat
One elective course
- Sharing economy & digital culture
- Digital change management
- Digital Business Model
- Advanced Excel for Business
SPECIALISATION COURSES AND OTHER SKILLS
Mandatory
- Sector Marketing
- International Entrepreneurship Week
- Power platform by Microsoft
- English for Business 2 or FLE
Course Info
- Category Master
- Duration: 1-2 year