Course Description
This training program enables aspiring managers to acquire a strategic vision of marketing in a business context. Simultaneously, students gain mastery of tools and are capable of project management in the digital realm. They will be able to enhance communication within companies, increase and maintain customer relationships, all while ensuring the profitability of implemented actions.
MBA PROGRAM YEAR 1 MARKETING AND COMMUNICATION
- Strategic Management
- International Economic Environment
- Economic Intelligence
- Digital Communication and Brand Strategy Plan
- Fundamentals of Digital Marketing
- Managing Online Reputation
MANAGEMENT
- Financial Diagnosis and Project Evaluation
- Project Management Process
- Cost Control
MANAGEMENT AND DIGITALIZATION
- E-Recruitment Communication
- Corporate Culture and Intercultural Management
- Business Application
PROFESSIONAL APPLICATIONS
- Language Pact
- Employability Pact
- Professional Thesis
MBA PROGRAM YEAR 2 MARKETING AND COMMUNICATION
- Strategic Business Development
- Key Account Management
- Commercial Expertise
- Innovation Development and Management
- Digital Marketing
- Brand Management
- Digital and Sales Performance
- Comprehensive Communication
- Optimizing Advertising Investment
MANAGEMENT AND DIGITAL
- Community Management
- Marketing Missions and Middle Management
- Leadership and Change Management
MANAGEMENT AND ENTREPRENEURSHIP
- Strategic Management and Control
- Entrepreneurial Project Management
- Financing Engineering
- Business Plan
- Business Valuation
- Negotiation Process and Audit
PROFESSIONAL APPLICATIONS
- Employability Pact
- Expertise Mission
Course Info
- Category Master
- Start Course: 23 august 2023
- Duration: 1-2 year